MNP Training

MNP training is a Birmingham-based business that produces and sells textbooks and guidebooks relating to benefit law such as Personal Independence Payments and Work Capability Assessments.

As Brand Manager for MNP Training, I am responsible for the design and upkeep of the company’s website, email domains, and ensuring that all brand assets are up to date and relevant. I work with the founder on a regular basis to produce, edit, and upload content.

Brand assets, while initially commissioned or created by the founder, have been digitised and kept by myself for regular use. They include logos, book designs, and a colour scheme that effectively represents the brand which is Informative, Professional, Accessible.

Logos:

The logos for MNP Training are designed to represent continued growth and learning which is why they prominently feature the blocks that continue to rise and rise. This is also emulated in the design of MNP Training publications which feature the logo but also designs that show the same motif of blocks that build on each other.

Colour:

Each of MNP Training’s publications use two separate colours to make each product distinctive. In creating the image for the brand, I decided to use two striking colours that complimented each other and the other product colours (at time of creation these were orange, brown, lilac, and green). I created a strong teal and purple colour scheme for the website which is replicated in text, banners, headings, and photography used for the site.

For any brand, colour is a primary identifier, and having a consistent and recognisable colour scheme is often how consumers will initially identify a brand outside of its logo or slogan. I wanted to do the same for MNP training.

Inheritance:

As a brand, MNP Training did not begin with myself. The company was initially supported by another host and company that developed some of the initial brand identity including. I did not want to deviate wildly from the existing brand because MNP Training has already acquired a stable and loyal customer base and to deviate from this would likely have been counterproductive in refreshing and re-envigorating the brand. I, therefore, mimicked the photography and brand presentation from the previous designs, while also updating it with new shades of the teal logo and an updated typeface, front, and clean design that befits a 21st century company.